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`Supreme is not just a brand; it’s a lifestyle, a movement, and a symbol of streetwear culture. Founded in 1994 by James Jebbia in New York City, Supreme started as a small skateboarding shop in downtown Manhattan. Over the years, it has grown into a global powerhouse, influencing fashion, art, and music. The brand’s iconic logo—a bold, red rectangle with white Futura Heavy Oblique font—has become instantly recognizable worldwide.`

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`What sets Supreme apart from other brands is its ability to blend skateboarding culture with high fashion. Initially, the brand catered to skaters, offering durable and functional apparel. However, its limited-edition drops and collaborations with artists, designers, and other brands have turned Supreme into a status symbol. Whether it’s a collaboration with Louis Vuitton, Nike, or The North Face, each release generates massive hype and sells out within minutes.`

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`Supreme’s marketing strategy is another key to its success. The brand intentionally limits its product quantities, creating a sense of exclusivity. This scarcity fuels demand, making every drop an event. Resellers often flip Supreme products for several times their retail price, further cementing the brand’s cult status. For example, a Supreme brick (yes, an actual brick with the logo) once resold for hundreds of dollars.`

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`Another defining feature of Supreme is its connection to New York City. The brand’s Lafayette Street store is more than just a retail location; it’s a cultural landmark. From its iconic red exterior to the bustling crowds waiting outside hours before a drop, the store embodies the energy of the city. Even as Supreme expands globally, with stores in cities like Paris, London, and Tokyo, it remains deeply rooted in its NYC origins.`

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`Supreme’s influence extends beyond fashion. It has become a platform for artists, musicians, and creatives. The brand frequently features artwork on its products, collaborating with legends like Andy Warhol and contemporary artists such as Takashi Murakami. Additionally, Supreme has ventured into music, releasing rare vinyl records and hosting events featuring emerging artists.`

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`For those interested in diving deeper into Supreme’s product releases and collaborations, resources like `this product spreadsheet` can be incredibly helpful. It offers a comprehensive overview of Supreme’s catalog, making it easier to track past and upcoming drops.`

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`In conclusion, Supreme’s journey from a small skate shop to a global icon is a testament to its authenticity, creativity, and cultural relevance. It’s more than just a brand—it’s a movement that continues to shape the worlds of fashion, art, and street culture.`

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